Phase 2 – Compression 
This is the design phase. Information gathered from the Intake phase is translated into tangible form. Because we believe that effective design should communicate clearly (and not simply exist for its own sake), we work carefully to ensure that our solutions are not only polished and on-target, but intuitively comfortable from a usability standpoint. After all, what's the point of a beautiful design that people can't use?
An Iterative Design Approach
We use an iterative approach in our design process: After the first round of design is presented to the client for review, subsequent rounds are used to refine the selected design solution until we have zeroed in on an optimal "golden" design. This approach ensures that the end result is precisely on-target.
Fresh Ideas, Creative Energy
We carefully examine the competitive landscape, noting any approaches that may have been successful in the past. We then create a distinctly proprietary design solution that meets or exceeds all requirements. We thrive on bringing fresh ideas and creative energy to every client project.
Once the Compression phase is complete, we move on to the Ignition phase.