Sparkplug

Capabilities

At the core of every effective brand resides a solid corporate identity system (including a logo). As the essence of a brand, the identity needs to serve as the visual definition of the company. It needs to be distinct, simple and flexible.

Branding & Identity Examples

A Symbol, Imbued with Meaning

At the same time, a logo cannot be the brand all by itself. While a logo acts as the cornerstone of a brand, it should be understood that, by itself, it is still just a symbol. And like any symbol, the key lies in imbuing it with meaning by wielding it within a larger branding strategy.

Looking Beyond the Logo

As we all know, a swoosh is just a swoosh. But by surrounding it with meaningful branding elements it becomes much more than a swoosh. It begins to embody thoughts and feelings. That's our goal when creating an identity system: to look beyond the logo and envision the larger potential of the brand itself.